Brand

Misty Frog Acres

Logo Design | T-Shirts

Misty Frog Acers sought a new identity to highlight their meat and fiber products.

Situation.

Misty Frog Acres is a small local organic farm that specializes in sheep/ram fiber and meat. The farm’s name comes from a small pond on their property that has an abundance of tree frogs and a common occurrence of morning fog covering the pond. The client asked for help creating a brand that highlights their meat and fiber products. In addition, the mark should be approachable and friendly.

Approach.

On the one hand, you have a firm and iconic name that paints a picture of frogs on a pond frolicking in the mist, while the other task is to include both meat and fiber products. Through ample exploration, we landed on a concept. We then took that concept to the finished mark.

Colors.

Typography.

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Short Stack

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Gotham Medium