Brand

Brandi Lisle

Logo Design

Brandi Lisle needed a new identity for her company, which specializes in QA/QC and transportation project management in the Portland Metro area.

Situation.

Brandi Lisle and Associates L.L.C., a woman-owned business, specializes in managing transportation projects and QA/QC programs throughout the Portland Metro area. The logo redesign aimed to balance the technical aspects of city planning and mass transit with a feminine, approachable look. The goal was to create a visual identity that reflects her expertise in urban development and transportation consulting.

Approach.

For the logo redesign, my approach was to balance technical expertise with a welcoming and approachable feel. I focused on the core aspects of Brandi’s work, blending subtle feminine touches with elements of mass transit and city planning to reflect her personal style. The goal was to create a design that feels modern and professional, while showcasing Brandi’s experience and her distinct role in Portland’s transportation sector.

Colors.

Typography.

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Lato — Light

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Kodchasan — Semi-Bold

Minion Variable Concept — Semi-Bold Italic