Misty Frog Acres

Misty Frog Acres is a small local organic farm that specializes in sheep/ram fiber and meat. The farm’s name comes from a small pond on their property that has an abundance of tree frogs and a common occurrence of morning fog covering the pond. The client asked for help creating a brand that highlights their meat and fiber products. In addition, the mark should be approachable and friendly.

The elements in this mark proved to be a challenge to mesh. On the one hand, you have a firm and iconic name that paints a picture of frogs on a pond frolicking in the mist, while the other task is to include both meat and fiber products.

This was a unique logo and I appreciate the journey it took to develop.